As one of the foremost rice-producing regions of Japan, Niigata boasts many local specialties that use rice, such as mochi rice cakes and sake. The prefecture is rich in picturesque scenery including Lake Okutadami and Yagigahana. And Joetsu’s Takada Park is famed as one of Japan's Three Great Nighttime Cherry Blossom spots. Head to the southern part of the prefecture if you want to enjoy cozy snow-clad villages and hot springs resorts like Echigo-Yuzawa Onsen and Matsunoyama Onsen.

Popular Spots for Niigata (ranked by monthly views)

This month's top destinations

Recommended destinations (Jan. to Feb.)

Introduction of Japan's national parks